Senior Product Designer
Hello, I’m Samantha. I am a Senior Product Designer currently working at Squarespace in New York, NY. I graduated with a Bachelor of Arts in Digital Design from the University of Colorado in 2012, and have been passionate about helping brands ever since. My experience working with startups and background in ecommerce has taught me the importance of advocating for your user, brand, and business goals when designing thoughtful, usable products. Beyond designing for screens, I have a diverse background across different mediums, and am always eager to learn something new.
Case Study: Penrose Coffee
Since Sam is such an incredible designer, we wanted to showcase a Case Study of hers from Penrose Coffee, the company she formed with her husband prior to leaving Colorado and joining Squarespace in New York.
Penrose is a craft coffee roaster started by Sam and her husband in the spring of 2016. The goal was to develop a minimal brand that would really let the coffee speak for itself. By not focusing on trends, Penrose is able to build an experience that excites people by focusing on exceptional coffees and letting the brand support that